Clear scope before clear pricing.

Digital Marketing Pricing Built Around the Right Growth Scope.

Good pricing should make the work easier to understand, not harder.

Intent Tale prices the system your business needs to build next: offer clarity, website improvement, SEO, paid acquisition, landing pages, WhatsApp follow-up, automation, or full-funnel alignment.

The right price depends on the real growth constraint. That is why diagnosis comes before scope.

Diagnose My Offer

Start with the bottleneck. Then choose the right level of execution.

Pricing summary

How Intent Tale Pricing Works.

Pricing is based on the scope required to improve your growth system. The final recommendation reflects your offer, business stage, channel mix, website condition, ad accounts, SEO requirements, follow-up, analytics, execution depth, and speed.

These ranges create an honest starting context. They do not replace diagnosis or a clearly defined proposal.

Scope before packages

Your Growth Problem Should Shape the Price.

A fixed package can create the wrong work: social media when the website is unclear, ads before the offer is sharp, SEO while follow-up remains slow, or landing pages without clean tracking.

We review what the buyer journey needs, then define the smallest useful scope that can create clear movement. The goal is not to sell more services. It is to price the right work.

Monthly engagement context

Typical Monthly Engagement Ranges.

Each level describes the execution depth usually possible at that stage. Final scope is confirmed after diagnosis.

Starter

One focused growth priority, clear structure, and a high-impact first move.

₹20,000-₹40,000per month

Common scope

Offer diagnosis
Website messaging review
One landing page
SEO foundation
Paid campaign cleanup
WhatsApp follow-up basics
Tracking basics
30-90 day growth roadmap

Best fit

Founders, lean teams, and early-stage businesses that need a focused start before expanding into more channels.

Not ideal for

Multi-channel execution, heavy creative production, advanced automation, or daily optimization within a lean monthly scope.

Growth

A connected acquisition and conversion system for businesses already investing in marketing.

₹40,000-₹1,00,000per month

Common scope

Offer and messaging refinement
Website or landing page optimization
SEO and content planning
Google Ads or Meta Ads management
Retargeting structure
WhatsApp or email follow-up
Conversion tracking
Weekly optimization rhythm
Lead quality review

Best fit

Businesses that want stronger lead quality, clearer reporting, and better alignment across traffic, pages, and follow-up.

Not ideal for

Random posting, isolated ad account management, or low-cost activity without funnel improvement.

Scale

Deeper execution, faster testing, and stronger accountability across multiple growth layers.

₹1,00,000+per month

Common scope

Multi-channel acquisition
SEO and content systems
Google Ads and Meta Ads
Landing page systems
Retargeting and nurture flows
WhatsApp and email automation
CRM-supported lead tracking
Offer-level performance learning
Deeper reporting and optimization
Faster testing cycles

Best fit

Growth-stage businesses that need frequent learning and tighter alignment across acquisition, conversion, follow-up, and sales.

Not ideal for

Businesses unable to provide the access, data, feedback, decision speed, or internal support required for active execution.

Service-wise pricing guide

Choose the Growth Layer You Need First.

These are expectation-setting ranges. Final pricing depends on scope, page count, campaign depth, tools required, execution speed, and current business readiness.

For client proposals: All prices are exclusive of media spend, platform fees, third-party tools, production costs, and GST/taxes as applicable.

Offer Diagnosis & Growth Audit

₹15,000-₹40,000

One-time / project-based

Offer clarity review
Website and funnel review
CTA and follow-up audit
30-90 day growth roadmap

Branding & Identity Design

₹25,000-₹1,50,000

One-time / project-based

Brand positioning
Logo and identity system
Visual direction
Tone of voice

Website Strategy, Copy & Development

₹40,000-₹2,50,000+

One-time / project-based

Website structure
Conversion-focused copy
Service pages
SEO-ready architecture

Landing Page Design

₹18,000-₹75,000/page

One-time / per page

Offer-led copywriting
CTA structure
Trust sections
Mobile-first layout

SEO & Content Strategy

₹25,000-₹1,00,000/month

Monthly engagement

Buyer-intent keyword strategy
Service page optimization
Technical SEO direction
AEO/GEO-ready content planning

Google Ads Management

₹20,000-₹75,000/month

Management fee only

Search campaign setup
Keyword and intent planning
Landing page alignment
Conversion tracking review

Ad spend is separate.

Meta Ads Management

₹20,000-₹75,000/month

Management fee only

Creative testing
Audience structure
Click-to-WhatsApp campaigns
Retargeting setup

Ad spend is separate.

Adsarthi Paid Growth System

₹40,000-₹1,50,000+/month

Monthly engagement

Google Ads / Meta Ads
Landing page alignment
Retargeting
WhatsApp follow-up and tracking

Media spend is separate.

Retargeting Systems

₹15,000-₹60,000/month

Monthly engagement

Meta and Google retargeting
Audience segmentation
Message sequencing
Landing page and follow-up alignment

WhatsApp Marketing & Automation

₹20,000-₹1,00,000+

Setup + optional monthly support

WhatsApp Business/API setup
Template planning
Enquiry routing
Follow-up workflows

API charges and provider fees are separate.

Marketing Automation & Analytics

₹30,000-₹1,50,000+

Setup / project-based

CRM workflow planning
GA4 and event tracking
Enquiry source tracking
Reporting dashboard direction

Social Media, Creative & Content

₹25,000-₹1,00,000/month

Monthly engagement

Content calendar
Creative direction
Post and campaign design
Short-form video direction

Not sure which service you need first?

Start with diagnosis. We will review your offer, website, channels, follow-up, and tracking before recommending the right scope.

Diagnose My Offer

This pricing guide helps establish the likely investment range. Final scope and pricing are confirmed after reviewing your website, current marketing, growth goal, and execution requirements.

Pricing boundaries

Clear Pricing Needs Clear Boundaries.

The monthly fee covers strategy, execution, optimization, and reporting within the agreed scope. These costs are normally separate unless explicitly included.

Cost type	Usually separate?	Notes
Google Ads spend	Yes	Paid directly to the ad platform
Meta Ads spend	Yes	Paid directly to the ad platform
Influencer fees	Yes	Depends on creator selection and usage rights
OTT/CTV media spend	Yes	Depends on placement, market, and campaign size
Website hosting	Yes	Depends on the technology stack
Paid tools	Yes	CRM, automation, analytics, email, WhatsApp, or SEO tools
WhatsApp API charges	Yes	Depends on provider and message volume
Video production	Usually	Depends on scope and production quality
Photography	Usually	Depends on brand and campaign requirements
Taxes	Yes	Prices are exclusive of GST. Standard 18% GST applies where applicable.
Third-party software	Yes	Unless explicitly included in the proposal

Scope factors

The Right Scope Depends on the System We Need to Build.

Business Stage

A new startup needs a different scope from an established business with a sales team, CRM, ad history, SEO traffic, and multiple landing pages.

Growth Constraint

Scope changes depending on whether the primary issue is offer clarity, traffic, conversion, lead quality, follow-up, tracking, or sales handoff.

Channel Mix

One focused channel costs less than a connected system across SEO, paid ads, landing pages, WhatsApp, email, retargeting, automation, and analytics.

Execution Depth

Strategy is one layer. Copy, design, setup, launch, testing, reporting, and optimization add deeper execution responsibility.

Website and Asset Readiness

A strong website, clear brand, existing content, CRM, and tracking help work move faster. Missing foundations may need to be built first.

Speed Required

Faster learning usually needs more execution, creative testing, tighter reviews, quicker reporting, and more frequent optimization.

Internal Team Support

Pricing changes depending on whether Intent Tale works as the strategy layer, execution partner, or full growth system team.

Decision support

Start With the Scope That Matches Your Current Need.

One focused audit, landing page, SEO foundation, or campaign cleanup

Starter

Active ads with weak lead quality or landing page conversion

Growth

SEO, ads, landing pages, WhatsApp, and tracking need alignment

Growth

Multi-channel acquisition with weekly optimization

Scale

Google Ads, Meta Ads, retargeting, landing pages, and WhatsApp

Growth or Scale

Internal teams need strategy, structure, and direction

Starter or Growth

Full-funnel execution with faster testing and reporting

Scale

You are not sure what to fix first

Start with offer diagnosis

Diagnose My Offer

The best pricing conversation starts with the growth constraint, not a package name.

Pricing by growth layer

Different Growth Layers Require Different Levels of Work.

The same service name can represent very different amounts of work. Diagnosis makes that difference visible.

Offer diagnosis

Usually a focused strategy layer

Website copy and UX

Depends on page count and rewrite depth

Landing pages

Depends on page count, design, copy, forms, and tracking

SEO

Depends on technical condition, content needs, competition, and authority gaps

Google Ads

Depends on campaign structure, spend, landing pages, and tracking

Meta Ads

Depends on creative volume, testing depth, retargeting, and complexity

WhatsApp marketing

Depends on API setup, workflows, templates, routing, and message volume

Retargeting

Depends on audience structure, channels, creative, and tracking

Automation

Depends on tools, CRM logic, workflows, and reporting needs

Analytics

Depends on events, dashboards, attribution, and lead-quality tracking

Pricing process

From Diagnosis to Clear Scope.

Review the Current Growth System

We review your offer, website, marketing channels, lead journey, follow-up, and tracking.

Identify the Main Constraint

We find the bottleneck closest to buyer action: clarity, traffic, conversion, lead quality, response speed, or reporting.

Define the Right Starting Scope

We recommend the smallest useful scope that can create meaningful learning or movement.

Confirm Responsibilities

We clarify what Intent Tale will do, what your team will provide, which tools are needed, and which costs are separate.

Build the Proposal

You receive a clear scope, monthly fee, exclusions, timeline, operating rhythm, and success indicators.

Start With the Highest-Impact Work

Once approved, work begins with the change most likely to improve buyer clarity, conversion, or lead quality.

What the fee supports

You Are Paying for Clarity, Execution, Learning, and Accountability.

Digital marketing pricing should not only pay for activity. It should pay for a better growth system.

Clarity

What should be fixed first, what should wait, what should stop, and what should be tested.

Strategy

How SEO, ads, landing pages, WhatsApp, automation, and tracking support one buyer journey.

Execution

The work required to build, launch, improve, and connect the system.

Optimization

Regular learning based on performance, lead quality, and buyer movement.

Reporting

Visibility into what is working, what is weak, and what should improve next.

Accountability

A clear connection between the work being done and the business movement it is meant to support.

Budget context

Your Budget Should Match the Speed and Depth You Need.

A smaller budget can create useful movement when the scope is focused. A larger budget only helps when the system is ready.

If Your Budget Is Lean

Focus on one constraint. Fix the offer, page, SEO foundation, campaign structure, or follow-up gap first.

If Your Budget Is Moderate

Build a connected acquisition and conversion system across traffic, landing pages, follow-up, and reporting.

If Your Budget Is Larger

Move into deeper testing, multi-channel execution, retargeting, automation, reporting, and faster optimization.

Do not ask how much marketing you can buy. Ask what level of work is needed to improve the next buyer decision.

Pricing standards

Transparent Scope. Clear Boundaries. No Pressure.

Make the investment easier to understand before you commit.

Define scope before recommending spend
Explain what is included and what is separate
Do not push every service at once
Recommend the highest-impact starting point
Avoid pricing that hides third-party costs
Do not promise guaranteed leads or sales
Report useful business movement instead of vanity activity
Build pricing around the work required to improve the buyer journey

Decision questions

Frequently Asked Questions About Intent Tale Pricing

How much does Intent Tale charge for digital marketing?

Intent Tale's typical monthly engagement ranges are Starter at ₹20,000-₹40,000, Growth at ₹40,000-₹1,00,000, and Scale at ₹1,00,000+. Final pricing depends on scope, channels, execution depth, business stage, and speed required.

Are these fixed packages?

No. These are expectation-setting ranges, not fixed packages. Final scope is decided after reviewing your offer, website, channels, lead journey, follow-up, tracking, budget, and growth goal.

What is included in the monthly fee?

The monthly fee includes the agreed strategy, execution, optimization, and reporting scope. It may include SEO, Google Ads, Meta Ads, landing pages, WhatsApp follow-up, content, automation, analytics, or conversion work depending on the proposal.

Is ad spend included?

No. Google Ads spend, Meta Ads spend, OTT/CTV media spend, influencer fees, and other media costs are separate unless specifically included in the proposal.

Are platform tools included?

Usually no. Paid tools, CRM software, WhatsApp API charges, email platforms, automation tools, hosting, plugins, and third-party software are separate unless clearly included.

Can we start with a small budget?

Yes, when the scope is focused and expectations are realistic. With smaller budgets, the best approach is to fix one high-impact growth constraint instead of trying to do everything at once.

What is the best pricing range for startups?

Many startups begin with Starter or Growth depending on their stage. A founder who needs clarity may begin with Starter, while a startup already running ads, SEO, or landing pages may need Growth.

What is the best pricing range for B2B companies?

B2B companies often need Growth or Scale when the buyer journey includes SEO, Google Ads, landing pages, WhatsApp follow-up, sales enablement, retargeting, and tracking. A focused audit or landing page improvement may begin in Starter.

What is the best pricing range for D2C brands?

D2C brands often need Growth or Scale when campaigns involve Meta Ads, creator content, retargeting, landing pages, product storytelling, WhatsApp, email, and retention. A focused creative, landing page, or retargeting cleanup may begin in Starter.

Why does pricing vary so much?

Pricing varies because every growth system is different. A landing page improvement is not the same scope as a full-funnel system with SEO, paid ads, retargeting, WhatsApp, automation, and analytics.

Do you offer one-time projects?

One-time projects may be possible for audits, landing pages, website copy, SEO foundations, tracking setup, or specific growth assets. Ongoing execution and optimization usually work better as monthly engagements.

Do you guarantee leads or sales?

No responsible marketing team can guarantee leads or sales for every business. Results depend on offer strength, market demand, competition, budget, website quality, follow-up speed, sales process, tracking, and execution consistency.

How do I know which pricing level is right for me?

Start with diagnosis. Intent Tale reviews your offer, website, channels, follow-up, and tracking before recommending the right scope and investment level.

What is the best first step?

The best first step is to diagnose your offer and share your website, corporate email, and monthly marketing spend range. This gives Intent Tale enough context to recommend the right scope.

Are prices inclusive of GST?

No. Pricing ranges are exclusive of GST. Standard 18% GST applies where applicable, unless clearly stated otherwise in the proposal or invoice.

Price the right scope

Ready to Price the Right Growth Scope?

You may not need the biggest package. You may need the right starting point. Share a few details so we can review where your offer, website, channels, follow-up, or tracking needs clarity.

Pricing ecosystem

Go Deeper After the First Step Is Clear.

Use these pages to understand how pricing connects to services, methodology, proof, and business context.

Explore offer-led digital marketing services

See how Intent Tale connects acquisition, conversion, follow-up, and measurement.

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Explore Adsarthi's connected paid growth system

Understand the paid growth layer across campaigns, pages, retargeting, and tracking.

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Explore retargeting systems

See how warm audiences can be re-engaged around clearer buyer intent.

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Understand how Intent Tale scopes growth work

Review the diagnosis, planning, execution, and optimization operating rhythm.

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Review case studies built around business problems

Explore selected growth movement across acquisition, trust, conversion, and follow-up.

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Meet the human-first growth team

Learn about the people, principles, and experience behind the work.

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Explore the industries Intent Tale supports

See how the system adapts to different buyer journeys and sales cycles.

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Contact Intent Tale to diagnose your offer

Share your current growth context before choosing a scope.

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Founder next step

Invest in the Scope That Makes Growth Clearer.

Your marketing budget should help buyers understand you faster, trust you sooner, enquire with more confidence, and help your team learn what to improve next.

Start by diagnosing the real growth constraint. Then price the work around the system that needs to be built.

Diagnose My Offer

Fix the Offer. Align the Marketing. Grow with Clarity.